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Marketing Could Heal Ailing Nursing Profession
31 December 2001
A study of problems facing the nursing profession has supported the marketing of a national nursing ``brand" to persuade school students of its value as a career. The discussion paper, produced by the National Review of Nursing Education, reported a low level of visibility and understanding of nursing among governments and the wider community. It also said other healthcare leaders appeared to have a minimal knowledge and were generally ill-informed about nursing... read full story
